Telling Your Story on the Web in 60 Seconds

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Free Online Course: Telling Your Story on the Web in 60 Seconds provided by LinkedIn Learning is a comprehensive online course, which lasts for 6 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Telling Your Story on the Web in 60 Seconds is taught by Richard Harrington.

Overview
  • Learn how to use video, motion graphics, and 360-degree imagery to create eye-catching content for the web and social media—from animated GIFs to whiteboard videos.

Syllabus
  • Getting Started

    • Welcome and what you should know before starting this course
    • Suggested equipment and gear
    • Exercise files
    1. Why Use Dynamic Media?
    • The benefits of dynamic media
    • The impact of mobile devices
    2. Creating a Simple Slideshow with Adobe Photoshop
    • Sizing photos for a web slideshow
    • Adding music and narration to a web slideshow
    • Adding animation and zooms
    • Adding transitions
    • Exporting the final video from Photoshop
    3. Creating a Looping Video Advertisement
    • Setting up the Premiere Pro project and importing media
    • Adding music to the sequence
    • Editing the video into the timeline
    • Adding transitions
    • Color correcting and making the video loop
    • Exporting final video from Premiere Pro and posting online
    4. Sharing a Panoramic or 360˚ Photo
    • Shooting a 360˚ photo with your smartphone
    • Shooting a 360˚ photo with a VR camera
    • Shooting a 360˚ pano with a DSLR or mirrorless camera
    • Using Photoshop to assemble 360˚ photos
    • Optimizing 360˚ images with Photoshop
    • Processing a 360 photo
    • Saving 360˚ photos for social media
    5. Creating a Stop Motion Animation
    • What is stop motion animation?
    • Setting up to record the animation
    • Practical advice on animation
    • Cleaning up your images with Adobe Bridge and Photoshop
    • Color correcting your images in Adobe Camera Raw
    • Renaming your images in Adobe Bridge
    • Assembling the stop motion sequence with After Effects
    • Adding music and sound effects
    • Adding animated text
    • Exporting final video from After Effects to social media
    6. Creating a Cinemagraph
    • What is a cinemagraph?
    • Lighting and shooting strategies for cinemagraphs
    • Assembling the cinemagraph project in Adobe Premiere Pro
    • Masking and freezing action
    • Enhancing the cinemagraphs color and tone
    • Adding text to a cinemagraph
    • Exporting the final video from Adobe Premiere Pro
    • How to convert a video to a GIF
    7. Creating a Plotagraph
    • What is a Plotagraph?
    • Adding animation and anchor points
    • Adding overlay effects
    • Exporting the final project
    8. Creating an App Demo
    • The purpose of an app demo
    • Lighting strategies for an app demo
    • Recording a screen with software and with a camera
    9. Making a Whiteboard Video
    • The purpose of a whiteboard video
    • Lighting strategies for a whiteboard video
    • Shooting strategies for a whiteboard video
    • Setting up the whiteboard project in Adobe Premiere Pro
    • Creating a basic edit in Premiere Pro for a whiteboard video
    • Color correcting
    • Adding a music track and applying advanced time remapping
    • Enhancing the white board video for color and tone
    10. Showcasing a Product with a 360˚ Loop
    • What is a 360˚ loop
    • Lighting strategies for 360˚ loops
    • Shooting strategies for 360˚ loops
    • Assembling the 360˚ loop project in Adobe Premiere Pro
    • Enhancing the 360˚ loop for color and tone
    • Exporting in Adobe Premiere Pro and sharing
    • Alternative looping
    11. Creating Social Content with Adobe Spark
    • Creating a Spark post
    • Animating your Spark post
    • Create a Spark video
    12. Creating Social Content with a 360˚ Camera
    • Making a tiny planet video
    • Making a bullet time video
    • Floating camera effects with an invisible selfie stick
    13. Creating Videos with the TikTok App
    • Recording video with the TikTok app
    • Tightening up the video in the TikTok app
    • Adding music and effects with the TikTok app
    • Saving and posting the video
    14. Video Editing Tricks for Social Video
    • The boomerang effect
    • The basic slow-motion effect
    • An advanced slow-motion effect with higher frame rates
    • Stabilizing your shaky video
    • Setting a video aspect ratio
    • Editing a video to deliver a story
    • Adding graphics to a video
    Conclusion
    • Keeping an archival copy
    • Next steps