Storytelling for Recruiting and Employee Retention

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Free Online Course: Storytelling for Recruiting and Employee Retention provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Storytelling for Recruiting and Employee Retention is taught by Paul A. Smith.

Overview
  • Find out how you can use storytelling as a tool to recruit and retain great employees.

Syllabus
  • Introduction

    • Why storytelling is your best recruiting and retention tool
    1. Types of Recruiting and Retention Stories
    • A founding story
    • The "why I came here" story
    • The "why I don't leave" story
    • Company benefits
    • Passion for the work
    • Inspire and motivate
    • Cultures and values story
    • The "why I lead the way I do" story
    2. Tips to Craft and Deliver Recruiting and Retention Stories
    • Story structure
    • Emotional engagement
    • Surprise endings
    Conclusion
    • Start gathering your stories