Overview
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Discover the 10 most important stories every leader should be able to tell at a moment’s notice, and learn how to find and craft unique and compelling versions of your own.
Syllabus
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Introduction
- Great leaders are great storytellers
- The 10 stories every leader should tell
- Where we came from (our founding story)
- Why we can't stay there (a case-for-change story)
- Where we're going (a vision story)
- How we're going to get there (a strategy story)
- What we believe (a corporate values story)
- Who we serve (a customer story)
- What we do for our customers (a sales story)
- How we're different from our competitors (a marketing story)
- Why I lead the way I do (a leadership philosophy story)
- Why you should want to work here (a recruiting story)
- Next steps
