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Soon Yu on Creating Timeless Brands

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Free Online Course: Soon Yu on Creating Timeless Brands provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Soon Yu on Creating Timeless Brands is taught by Soon Yu.

via LinkedIn Learning
Less than 1 hour of material
Self Paced
Overview

  • Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.

Syllabus

  • Introduction

    • Why study brands?
    1. Create Noticing Power
    • What's your signature?
    2. Create Staying Power
    • What is staying power?
    • Evolve your story
    • Innovate your benefit
    • Reimagine your design
    3. Create Scaling Power
    • What is scaling power, and how do you create it?
    Conclusion
    • Next steps

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