Overview
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Content marketing can benefit an entire organization. Learn what it takes to integrate content marketing across HR, customer service, sales, and more.
Syllabus
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Introduction
- Let's coordinate your content marketing
- Embracing content across departments
- Benefits of integration
- Challenges to integration
- How to optimize content for search
- How content fuels social media
- Content integrations across mediums
- Produce content based on customer FAQs
- Get topic inspiration from customers
- Include content in your media pitches
- Cater your content to employees
- Cultivate thought leadership
- Sales shares content with their network
- Showcase company culture with content
- Highlight the stories of employees
- Get started integrating content marketing
