Overview
-
Explore the top social media marketing trends that matter for business, including the growth of influencer marketing, social shopping, dynamic ads, and embracing TikTok.
Syllabus
-
New This Week
- Revisiting hashtag usage for discovery
- What's trending in social media marketing?
- The value of micro vs. macro social media trends
- Dynamic ads gain momentum
- Incorporating music on social media
- AI advancements on social media
- Offering subscription-based content
- Creating original GIFs
- How augmented reality affects social media
- Inviting a new level of interaction
- QR codes are here to stay
- Advertising with existing organic content
- Engaging through mini apps
- Adding a social layer to product
- Social platform features: Duplication is the norm
- Video content continues to be a key investment
- Visual search becomes more prominent
- Developing sub-brands with collab features
- Hosting podcasts on social media
- Experimenting with augmented reality on social media
- Using YouTube to build deeper connections
- Revisiting niche networks
- Advertising on social media adjacent services
- Unbundling of Reddit into other services
- Experimenting with crypto social networks
- Fostering superfans on Discord
- Brand activations on Roblox
- The ongoing cultural impact of TikTok
- Superapps dominate the market
- Featuring employees more prominently
- Repositioning products for influencer collaborations
- Pros and cons of influencer marketplaces
- Out-of-the-box sponsorships
- Tipping creators for more simplistic partnerships
- Creative uses of social media paywalls
- Sponsoring up-and-coming creators
- Working with Amazon influencers
- Micro-influencers come out on top
- Collaborating with influencers as a nonprofit
- Audience building with shows and series
- Launching reimagined social media contests
- The opportunity of localized social media marketing
- Integrating social media in other forms of advertising
- Reframing the narrative in your favor
- Partnerships thrive on social media
- More virtual events than ever
- Less polished and more authentic messaging
- Posting frequency declines
- Confidence through nostalgia
- Reconsidering shock value
- First-mover advantage
- Off-premise brand building
- Humanizing your messaging
- Build community with customer care
- Cultivating shared social experiences in the metaverse
- Revisiting thought leadership
- Reassessing social media metrics
- Producing NFTs for your audience
- Major increases in paid social spending
- Leaders develop a social media strategy
- Social customer care increases in value
- Revisiting humor on social media
- Encouraging healthier social media usage
- Addressing systemic racism
- Counteracting misinformation on social media
- Navigating change and uncertainty
- Connecting with LGBTQ+ customers year-round
- Portraying women in ads accurately
- Gen Z impacts the industry
- Adapting to generational preferences
- Improving the accessibility of marketing
- Adoption of social shopping will increase
- Product discovery on social media
- China leads next ecommerce wave
- Product drops become the norm
- One-click social commerce reaches an inflection point
- The impact of regulatory scrutiny
- Opportunities and challenges from cross-platform integration
- Increased brand safety measures
- Opportunities as third-party identifiers fade away
- Navigating encryption across private social media
- Government regulations due to anticompetitive behaviors
