Overview
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Stay up to date with the latest marketing tools and techniques—from social media to SEO.
Syllabus
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Introduction
- Welcome back
- Best practices for organizing UTM tags for campaigns
- How to conduct A/B testing with Google Optimize
- Calculate and forecast growth rate using Excel
- Project management tips for agile marketing using Trello
- Data analysis with Google Data Studio
- SQL for marketers
- Why you need to bid on your brand keywords with Google Ads
- How to work with a new sales team
- How to calculate what to bid and spend on ads
- Build a lean canvas with RealtimeBoard
- How to increase email open rates by improving timing
- Searching competitor sites for hidden gems and content
- Use SEO research to generate ideas for your blog content
- Shortcut to quickly generate new Google Docs, Sheets, and Slides
- Advertise in Gmail with Google Ads
- Launch a legally compliant sweepstakes
- Check URL redirects after a site relaunch
- Landing page inspiration with Land-book
- Use Hunter.io to find email addresses
- How to set up Google Alerts
- Growth hacking content using Twitter custom Audiences
- Use Google Shopping Insights for market research
- What is creativity and how do you come up with new ideas?
- Source testimonials from your customers
- Prioritze objectives with the ICE model
- Introduce high-tempo testing in your workflow
- Evaluate your Net Promoter Score (NPS)
- Building better landing pages
- How to improve your local SEO
- Quicky add subtitles to any video with Kapwing
- How to prequalify traffic when running PPC ads
- Identify conversion problems with Google Analytics
- Use HARO to make connections with journalists
- Conduct SEO research by running PPC ads
- Monitor your competitors' websites for changes
- Matchbooks are good marketing
- What is your unfair advantage?
- Sensory marketing: Mental stimulation in display ads
- Geotarget single buildings in Facebook ads
- Automate your LinkedIn networking
- Google image search tips for market research
- Creating animated images with Crello
- Optimizing your LinkedIn profile
- Listing your service or delivery business on Google
- Using Google Trends for market research
