Social Media Marketing Tips

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Free Online Course: Social Media Marketing Tips provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Social Media Marketing Tips is taught by Sam Dey.

Overview
  • Learn useful tips for marketing on all social media platforms.

Syllabus
  • Introduction

    • The importance of social media marketing
    1. Social Media Content Strategy
    • Research the market
    • Types of social media content
    • Creating a content calendar
    • Content syndication
    2. Social Media Content Types
    • Live streaming
    • Video content
    • Infographics
    • Image content
    3. Social Media Discoverability
    • Hashtags
    • Collaborations
    • Trends
    • Brand ambassadors and social influencers
    4. Measuring the ROI of Social Media Campaigns
    • Google Analytics for social media
    • List building on social media
    • Vanity metrics
    • Improve engagement
    Conclusion
    • Next steps