Overview
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Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Syllabus
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Introduction
- Make social media more effective for your business
- Establishing your social media strategy
- Conducting a social media audit
- Using data to understand your social media strengths
- Analyzing your SWOT and adapting your social media plan
- Facebook: The mass media of social platforms
- Engage customers visually on Instagram
- Twitter: Real-time news, video, and customer service
- LinkedIn: Social networking for business professionals
- YouTube: Video, influencers, ads
- How Pinterest is becoming the new digital mall
- Snapchat: Showcase your brand's creativity
- Engage young audiences on TikTok
- Refining your company's content mix
- How to create stories
- Optimizing paid, earned, shared, and owned media
- Next steps
