Overview
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Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.
Syllabus
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Introduction
- Welcome
- What makes a podcast great?
- Tailoring your podcast to customers' needs
- Assessing your podcasting resources and budget
- Selecting your podcast theme, format, and host
- Building a podcasting team
- Choosing the right equipment for your podcast
- Podcast editing, production, hosting, and publication
- Creating your podcast content calendar
- Podcast guest research and prep
- Recording and producing the pilot
- Promoting your podcast
- Measuring success
- Next steps
