Overview
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Skillfully leverage social media to enhance your work as a realtor. Learn how to build a personal brand for yourself online, create compelling content for social media, and more.
Syllabus
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1. The Real Estate Industry and Social Media
- Social media makes all the difference
- How technology has changed the real estate sales cycle
- Understanding the modern-day buyer
- Why personal branding matters
- Optimize your profiles with keywords
- Building a referral network with groups
- How to be found on LinkedIn
- Blogging and content marketing strategies
- Using professional groups to identify potential clients
- Make engaging content on social media
- Where to find content for daily posts
- Live video and storytelling strategies for your next open house
- Automation tactics and tools
- Setting up website tracking pixels and custom audiences
- Tips for writing ad copy that converts
- Best practices for boosting page content
- How to set up a Messenger bot to automate lead generation
- Writing effective InMail to referral sources
- Using hashtags in content
- Tactics to move customers to advocates
