Overview
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Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive at the same time.
Syllabus
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Introduction
- Leadership on social media
- Humanize the organization
- Embrace the PR advantages
- Drive the industry
- Create a memorable brand
- Generate sales
- Direct the narrative
- Express strong leadership
- Mitigate a crisis
- Showcase innovative expertise
- Resolve misconceptions
- Identify goals for using social media
- Establish which themes to address
- Choosing the right channels and tools
- Be mindful of resource allocation
- Select a strategic engagement schedule
- Review results monthly
- Promote your company's social posts
- Get promoted by the company's accounts
- Include your voice in company content
- Taking the lead on social media
