Overview
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Discover how to facilitate your creative communication with the aid of top social media platforms such as Instagram, Facebook, LinkedIn, and Twitter.
Syllabus
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Introduction
- Social media strategies for graphic designers
- Connecting with the author
- Understanding social media for business
- Branding yourself on social media
- What should you post
- The role of your website in social media
- Social media image sizes
- Social media continuity
- How to shorten a URL
- Writing and editing your posts
- Understanding LinkedIn
- Setting up profile and background images
- Writing an engaging post for LinkedIn
- Posting images on LinkedIn
- Posting videos on LinkedIn
- Posting carousels on LinkedIn
- Selecting featured content
- LinkedIn Audience Insights
- Understanding Twitter
- Setting up profile and cover images
- How to say a lot in 280 characters
- Using conversation threads and retweeting
- Posting images on Twitter
- Posting videos on Twitter
- Posting GIFs on Twitter
- Using hashtags on Twitter
- Using Advanced Search
- Engaging with potential clients and other creatives
- Understanding Instagram
- Setting up a profile image
- Posting images on Instagram
- Posting videos on Instagram
- Posting an Instagram story
- Posting carousels on Instagram
- Using geotags to map your creativity
- Connect with an audience on Instagram
- Understanding Facebook
- Setting up profile and cover images
- Creating a portfolio on Facebook
- Writing a post to extend reach
- When to pin a Facebook post
- Posting images on Facebook
- Posting videos on Facebook
- Posting GIFs on Facebook
- Posting Facebook Stories
- Understanding Facebook Insights
- Using Behance to improve SEO
- Using Pinterest to improve discovery
- Comparing platform reach
- Conclusion
