Overview
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Learn how to win in times of change. Discover the secrets of disruptive branding, in this audio-only summary of the popular book.
Syllabus
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Introduction
- How to win in times of change
- Understanding the disruptive forces that are changing the world
- Having a clear and powerful narrative
- Defining and living your brand idea
- Engaging people in your brand strategy
- Delivering a consistent and authentic brand experience
- Essential customer service is essential to branding
- The key components to having a strong brand
