Overview
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Marketing is an important business investment. Find out about the costs of marketing and the different ways a marketing budget can be set.
Syllabus
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Introduction
- Welcome
- Marketing as an investment, not a cost
- Establish goals
- Price products and services
- Budgeting jargon
- Customer lifetime value
- Set the marketing budget
- Affordability
- Competitive parity
- Percentage of sales
- Objective and task
- The cost of marketing
- Advertising
- Production
- Content
- Technology
- Manage costs
- Reduce costs
- Marketing measurement
- Data-driven decisions
- Key performance indicators
- Return on investment
- Next steps
