Content Marketing: Getting Your Content Published

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Free Online Course: Content Marketing: Getting Your Content Published provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Content Marketing: Getting Your Content Published is taught by Andrea Holland.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Learn how to write and publish content in important media outlets. Get tips for pitching stories and building relationships with publications.

Syllabus

Introduction
- Welcome
- What you should know
1. Understanding Your Audience
- Defining your audience
- Creating a media list
- Vetting publications
- Uncovering what publications want
- How to find emails and contact reporters
2. Creating Your Offer
- Brainstorming content ideas
- Creating your abstract for the media
3. Conducting Media Outreach Successfully
- Crafting your pitch for the media
- Following up with reporters
4. How to Write with a PR Lens
- Best practices in PR writing
- Drafting content that publications will accept
5. Setting Yourself Up for Long-Term Success
- Building relationships with reporters
Conclusion
- Next steps

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Language

English
Certificate
Certificate Available
Date of Start
17th February, 2018
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Andrea Holland
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Content Marketing: Getting Your Content Published

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