Overview
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Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.
In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.
You'll learn loads of great things, including:
- Developing an Integrated Services Marketing Communications (IMC) plan
- Special challenges for marketing services
- Positioning services in competitive markets
- People issues - Customers' and employees' roles in delivering services
- Designing an effective customer service organisation
