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It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join “Wizard of Moz” Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.
In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include:
- Link earning strategies to help your content rank higher
- On-page SEO optimizations to serve users first
- The latest in search engine results pages (SERP) including rich snippets and schema markup (and why it's time to go beyond "10 blue links")
- Best practices for mobile SEO and maximizing visibility for both mobile and desktop
Plus, the class includes an exclusive list of checklists, tools, links, and resources you can consult again and again.
This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you’re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what's now effective in SEO — demystifying the jargon and helping you reach your ranking goals.
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This class is recommended for those with basic familiarity with SEO. Brand-new? Check out Rand Fishkin's first Skillshare class, Introduction to SEO: Tactics and Strategy for Entrepreneurs.
Overview
Syllabus
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- Introduction
- I. Link Earning, Whiteboard
- I. Link Earning, Screencast
- II. On-Page Optimization, Whiteboard
- II. On-Page Optimization, Screencast
- III. S.E.R.P. Features, Whiteboard
- III. S.E.R.P. Features, Screencast
- IV. Mobile vs. Desktop, Whiteboard
- IV. Mobile vs. Desktop, Screencast
- Conclusion
- What's Next?
