Overview
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Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
Syllabus
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Introduction
- Search is life
- Keywords: The foundation of digital marketing
- Why keywords?
- Keywords research shows intent
- Keywords provide context
- Research the SERPs
- Keyword tools: Search engines
- Keyword tools: Wordtracker
- Keyword concepts: Long tail and short tail
- Keyword concepts: Plurals
- Keyword concepts: Questions
- Keyword research: Buying cycle
- Keyword research: Observations
- Keyword research: Organize by phrase structure
- Use trends data to complete the picture
- Apply your data to your website structure
- Map your keyword data to a calendar
- Present your strategy
- Start with the page title
- How search engines display your URLs and page descriptions
- Optimize primary page structures
- A word of warning about SEO
- Take time to optimize the details
- Maintain keyword groups with specific destinations
- Build your quality score with keyword themes
- Utilize negative keywords
- Target ads and campaigns with keywords: Location, time, and words
- Content marketing: Answer questions and anticipate events
- Email: Educate and engage the needs of the audience
- Social: Engage by knowing the need, the time, and the language
- Don't be fooled by rankings
- Next steps
