Overview
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Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.
Syllabus
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Introduction
- Discover the power of email marketing
- Support your customer journey
- Inform your customer personas
- Enhance your marketing calendar
- Identify and avoid common email marketing pitfalls
- Welcome and onboarding emails
- Nurturing and transactional emails
- Email newsletters
- Reengaging emails
- Optimize email timing
- Enhance email subject lines
- Learn the science behind email images
- Master email personalization
- Enrich your email copy
- Develop powerful email calls to action
- Learn the importance of email footers
- Respond strategically to unsubscribes
- Monitor email audience data
- Renovate your email strategy
