Overview
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Learn how to sell consumer products to retailers. Get sales strategies for getting your products on store shelves and into customer hands.
Syllabus
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Introduction
- Achieving retail success
- What you need to know
- The retail industry and current trends
- Wide array of retailers
- The competitive landscape
- Following your sales process
- Collaboration with other departments
- The product: Pricing, packaging, and terms
- Know and target the right retailers
- Direct, distributors, or wholesalers
- Developing your presentation
- Marketing, publicity, co-op advertising
- The buyer and seller relationship
- The sales call and asking for the business
- Deliver on your promise
- Inventory management
- Sell-through analysis and facing the facts
- Customer relationship management (CRM)
- Wrap-up
