Overview
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Learn about Salesforce. Discover how to use this customer relationship management (CRM) platform to capture leads, manage the lead lifecycle, measure campaign success, and more.
Syllabus
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Introduction
- Welcome
- Who is this course for?
- Advertising
- Connecting with sales teams
- Common workflows for marketers
- Communities
- Digital marketing
- Importing external data
- Email apps
- Capturing leads from the web
- Data cleansing
- Social media
- Scoring leads
- Lead life cycle
- Finding new prospects and customers
- Organizing leads
- Campaign management
- Managing vendors
- Measuring success
- Visualizing marketing data
- Next steps
