Overview
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Learn about the benefits and challenges of doing business to consumer (B2C) online, and how you can adopt an effective business model to sell your products online.
Syllabus
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Introduction
- Welcome
- Going straight to the consumer
- Categories of online B2C companies
- Categories of offline B2C companies
- Opportunities and challenges
- What is a persona?
- How do I build personas?
- What are the secrets to persona success?
- Measure persona success
- Why content equals sales success
- Where do I start with my website copy?
- What are the secrets to content success?
- Measure content success
- What is social media marketing?
- Social media marketing
- Secrets to social media success
- Measure social media success
- What is PPC?
- Where do I start with PPC?
- What are the secrets to PPC success?
- Measure the success of PPC
- Next steps
