Running a Design Business: Freelancing

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Free Online Course: Running a Design Business: Freelancing provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Running a Design Business: Freelancing is taught by Petrula Vrontikis.

Overview
  • Provides tools and insights for self-employed designers just starting out.

Syllabus
  • Introduction

    • Welcome
    • Disclaimer
    • Exercise files
    1. What Is a Freelancer?
    • Definition of a freelancer
    • Ongoing models of freelancing
    • Temporary models of freelancing
    • Why agencies and clients hire freelancers
    2. Preparation
    • Managing expectations
    • Required forms and quarterly payments
    • Finding an accountant and a bookkeeper
    • Tracking business expenses
    • Subcontractor versus employee
    • Understanding business licenses
    3. Agreements and Contracts
    • General principles
    • Signing nondisclosure agreements (NDA) and work-for-hire agreements
    • Contracts with agencies
    • Contracts with clients
    • Using standard conditions of agreement
    • Coping with revisions and change orders
    4. Professional Practice
    • Finding and keeping good clients
    • Getting a great start when working directly with the client
    • Protocol for correspondence and meetings
    • Challenges freelancers face with agencies
    • Challenges agencies face with freelancers
    • Taking credit for work with agencies
    5. Organization and Getting Paid
    • General bookkeeping setup
    • Invoicing and purchase orders
    • Creating past-due notices
    • Managing nonpayment situations
    6. Long-Term Success Strategies
    • Establishing and maintaining business relationships
    • Working "on spec"
    • Learning to say no
    • Staying motivated and inspired
    Conclusion
    • Next steps