Overview
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Learn the strategies, tools, technologies, and skills you need to survive and thrive as a self-employed creative video professional.
Syllabus
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Introduction
- Welcome
- How to use the exercise files
- Is freelance life for you?
- Defining your personal mission statement
- Setting up your physical work space, your gear, and your virtual infrastructure
- Honing your elevator pitch
- Defining your market: Broad vs. deep
- What clients need vs. what they say they need (hard skills vs. soft skills)
- Exercise 1: Develop your elevator pitch
- Brand essentials: Website, resume, demo reel
- Leveraging social media
- Rebranding to achieve new goals and jobs
- Exercise 2: SWOT analysis
- Legal options for your business
- Best practices: Accounting, bookkeeping, and taxes
- Paying yourself
- Insurance: What types and why you need them
- Contracts
- Schedules and budgets
- What you need to know about marketing vs. sales
- Creating a big-picture strategy and long-term goals
- Networking dos and don'ts
- Teaming up for bigger projects
- Managing expectations for project success
- Managing up: The client-freelancer video partnership
- Working within large organizations
- Working with other freelancers and small businesses
- Strategies for challenging clients and projects
- Three pricing models
- Getting paid
- Strategies for achieving work-life balance as a video freelancer
- Exercise 3: Setting goals
- Managing career transitions and positioning yourself for new jobs
- Wrap up and resources
