Overview
-
Learn to repurpose your videos to best match the specifications for each social media platform and audience—so that you can save time and optimize your reach and impact.
Syllabus
-
Introduction
- Diving into repurposed video strategies
- Characteristics of video content
- Technical specs of online video
- Social media platform recommendations
- Methods of repurposing
- Getting to know the brand
- Getting to know the assets
- Making the base videos: Video 1
- Making the base videos: Video 2
- Making the base videos: Video 3
- Video 1: Changing titles, music, and more
- Video 2: Changing the style, and more
- Video 3: Changing the visuals, and more
- Making a mashup or compilation video
- Editing for length
- Changing your video's aspect ratio
- Extracting images for graphics and memes
- Creating animated gifs
- So many multimedia possibilities!
- Next steps
