Getting the Most out of Video on Facebook

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Free Online Course: Getting the Most out of Video on Facebook provided by LinkedIn Learning is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Getting the Most out of Video on Facebook is taught by Richard Harrington.

Overview
  • Build your audience, your brand, and your business by posting videos to Facebook. Learn how to upload and optimize video, including live and 360˚ video.

Syllabus
  • Introduction

    • Want to get the most out of using video on Facebook?
    • What you should know before watching this course
    1. Posting Prerecorded Video to Facebook
    • Which formats of video are well-suited for Facebook?
    • Are there any restrictions for video on Facebook?
    • How to upload video to Facebook via a web browser
    • Batch uploading video to Facebook
    2. Advanced Strategies for Video Files
    • Controlling who can access a video on Facebook
    • Creating a video premiere on Facebook
    • Creating a watch party on Facebook
    • How do I embed a Facebook video on another site?
    • Using search to discover and save videos
    3. Working with 360˚ Video on Facebook
    • Which formats of 360˚ video work best on Facebook?
    • How do I upload 360˚ video to Facebook?
    • Adding metadata to 360˚ video
    • Going live with 360˚ video on Facebook
    4. Live Video and Facebook
    • The role of live video on Facebook
    • Gear for going live on Facebook with a mobile phone
    • Going live on Facebook from a mobile phone
    • Going live on Facebook from a computer
    • Recommended hardware for live streaming
    • Advanced hardware for live streaming
    • Scheduling a live video in advance
    • A quick look at Ecamm Live
    • Learn more about live video and Facebook
    5. Working with Open Captions for Facebook Video
    • The purpose of captions on Facebook
    • Using auto-generated captions
    • Preparing a captioning file
    • How do I adjust what captions look like on videos?
    6. Managing a Video Library for a Business or Page
    • Using publishing tools to control your video library
    • Setting videos to expire
    • Viewing insights about a video
    • Managing multiple videos with Creator Studio
    • Setting up copyright status with Rights Manager
    7. Advanced Video Creation
    • Getting started with Experiences and Canvas
    • Publishing for mobile with Experiences and Canvas
    • Creating a custom video player with Photoshop, part 1
    • Creating a custom video player with Photoshop, part 2
    • Finishing and publishing a custom video player with Photoshop
    Conclusion
    • Next steps