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Promotional Materials Every Musician Needs

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Free Online Course: Promotional Materials Every Musician Needs provided by Coursera is a comprehensive online course, which lasts for 3 weeks long, 9-10 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Coursera. Promotional Materials Every Musician Needs is taught by Jeffrey Nytch.

University of Colorado Boulder via Coursera
3 weeks long, 9-10 hours worth of material
Upcoming
Overview

  • They say that first impressions are the strongest, and that is definitely true in the arts! The materials you create to communicate who you are and why you're special are critical to your professional success. This course will provide you with the skills to generate effective promotional materials you will use in your music career, including bio, headshots and other promotional shots, resume/CV, cover letters, and, tying everything together, your website. Perfect for young professional musicians creating promotional materials for the first time, as well as for seasoned professionals looking to up their game!

Syllabus

    • Resumes and CVs
      • In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.
    • Bios and Cover Letters
      • In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.
    • Promotional Images, Demo Videos, and Websites
      • In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.

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