Overview
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Learn how to use the robust Power BI tool from Microsoft to quickly and precisely assess your marketing efforts.
Syllabus
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Introduction
- Welcome
- Fundamentals of Power BI
- Analyzing marketing awareness
- Demo 1: Brand lift
- Demo 2: Campaign traction
- Analyzing consideration engagement
- Demo 1: Lead generation
- Demo 2: Reach and frequency
- Analyzing active customer engagement
- Demo 1: Conversion analysis
- Demo 2: Analyzing reputation
- Analyzing customer advocacy
- Demo 1: Identifying true fans
- Demo 2: Customer content
- Publishing content from Power BI Desktop
- Publishing content from Power BI service
- Next steps
