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Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, analyzing and making data informed decisions with your organization’s data.
Data is an extremely valuable resource. But without study, it canât be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of analytics in an easy-to-understand and engaging manner. Expert John David Ariansen explains why data is so powerful, what insights really matter, and how to use common analysis tools and techniques. Additionally, John David explores data source maps, database management, and all the various data sources that may be encountered. By the end of the course, you should have the skills necessary to start collecting, tracking, and analyzing a variety of data, including sales, marketing, and psychographic metrics.This course was created by Madecraft. We are pleased to host this content in our library.
Overview
Syllabus
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Introduction
- Empower your business through analytics
- What is the value of data?
- How can data drive my decisions?
- Data driven versus data informed
- Three types of analytics
- Data governance
- Data tracking tools
- Effective data analysis
- Finding insights in data
- Statistics for analysts
- Data-informed decision-making
- Data source map
- Internal versus external data sources
- Combining data sources
- Database management
- Data silos
- Data management tools
- Visualizing data
- Reporting infrastructure
- Sales data
- Marketing data
- Cost data
- Psychographic data
- External data
- Key sales metrics
- Tools to track sales data
- Key marketing metrics
- Tools to track marketing data
- Key cost metrics to track
- Tools to track cost data
- Key psychographic metrics
- Tools to track psychographic data
- Next steps
