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This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects.The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.
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Course 1: Marketing Analytics Foundation
- Offered by Meta. This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the ... Enroll for free.
Course 2: Introduction to Data Analytics
- Offered by Meta. This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such ... Enroll for free.
Course 3: Statistics for Marketing
- Offered by Meta. This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of ... Enroll for free.
Course 4: Data Analytics Methods for Marketing
- Offered by Meta. This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using ... Enroll for free.
Course 5: Marketing Analytics with Meta
- Offered by Meta. This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to ... Enroll for free.
Course 6: Meta Marketing Science Certification Exam
- Offered by Meta. This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and ... Enroll for free.
