Google Digital Marketing & E-commerce

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Google Digital Marketing & E-commerce provided by Coursera is a comprehensive online course, which lasts for 26 weeks long, 10 hours a week. Google Digital Marketing & E-commerce is taught by Google Career Certificates. Upon completion of the course, you can receive an e-certificate from Coursera. The course is taught in Englishand is Paid Course. Visit the course page at Coursera for detailed price information.

Overview
  • Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²Check out all Google Career Certificates here.This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22).²Based on program graduate survey responses, United States, 2021

Syllabus
  • Course 1: Foundations of Digital Marketing and E-commerce
    - Offered by Google. This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with ... Enroll for free.

    Course 2: Attract and Engage Customers with Digital Marketing
    - Offered by Google. Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & ... Enroll for free.

    Course 3: From Likes to Leads: Interact with Customers Online
    - Offered by Google. From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & ... Enroll for free.

    Course 4: Think Outside the Inbox: Email Marketing
    - Offered by Google. Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce ... Enroll for free.

    Course 5: Assess for Success: Marketing Analytics and Measurement
    - Offered by Google. Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & ... Enroll for free.

    Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
    - Offered by Google. Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing ... Enroll for free.

    Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
    - Offered by Google. You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google ... Enroll for free.