Measure Your Marketing Impact

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Free Online Course: Measure Your Marketing Impact provided by Trailhead is a comprehensive online course, which lasts for 5-6 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Discover how to track end-to-end marketing effectiveness and take action on insights.

    • Learn how to use data to improve marketing performance.
    • Discover key insights on how marketers collect, analyze, and use data to drive growth.
    • Discover how to create data-driven shopping experiences with marketing intelligence.
    • Get better insights from your data and build deeper relationships with your customers.
    • Get data insights and grow your business with marketing intelligence.
    • Connect all your marketing data in one centralized platform.
    • Generate, view, and share detailed campaign-level data using Datorama Reports.
    • Combine marketing data from across Salesforce in Datorama.

Syllabus
    • Marketing Analytics: Quick Look
      • Use Data to Improve Marketing Performance
    • Marketing Intelligence Report (2021)
      • Discover Key Insights
      • Learn How Marketers Manage Data
      • Identify Marketers’ Top Challenges and Priorities
    • Marketing Intelligence for Retail Marketers
      • Get Started with Marketing Intelligence for Retail
      • Solve Retail Challenges with Marketing Intelligence
    • Google Analytics 360 Integration for Marketing Cloud
      • Get Started with the Analytics 360 Integration for Marketing Cloud
      • Set Up and Administer Your Analytics 360 Integration for Marketing Cloud
      • Get to Know the Journey Analytics Dashboard in Marketing Cloud
      • Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud
      • Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud
    • Marketing Intelligence and Analytics
      • Transform Your Analytics with Marketing Intelligence
      • Use Marketing Intelligence to Grow Your Business
    • Datorama for Marketing
      • Understand the Data Challenge
      • Get to Know the Datorama Platform
      • Unlock the Marketing Ecosystem with Marketplace
      • Use Datorama to Guide Your Marketing Strategy
    • Datorama Reports for Marketing Cloud
      • Get to Know Datorama Reports for Marketing Cloud
      • Get Started with Dashboards
      • Explore Your Data with Pivot Tables
      • Create Scheduled Reports
    • Unified Marketing Reporting
      • Access Reports in Analytics Builder and Google Analytics 360
      • Gain Insight with Social Studio Reports
      • Review Reporting in Pardot B2B Marketing Analytics
      • Integrate Your Reporting in Datorama