Manage Campaigns with Journey Builder

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Free Online Course: Manage Campaigns with Journey Builder provided by Trailhead is a comprehensive online course, which lasts for 4-5 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Use this powerful Marketing Cloud tool to automate and optimize customer interactions.

    • Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
    • Get started with the Journey Builder app.
    • Create and send a single message using Journey Builder.
    • Plan, build, and launch a welcome campaign in Journey Builder.
    • Identify the most effective journey for your customers with Path Optimizer.
    • Improve your journey campaigns and measure their performance.
    • Build engaging journeys for each stage in the customer lifecycle.
    • Explore ready-made Journey Builder activities and build custom activities.

Syllabus
    • Customer Journey Basics
      • Understand the Connected Customer
      • Get Started with Customer Journeys
      • Execute Your Journey Strategy
    • Journey Builder Basics
      • Configure Journey Builder Access
      • Get Started with Journey Builder
      • Send a Single Message with Journey Builder
    • Quick Start: Create and Send a Message in Journey Builder
      • Define Your Audience and Message
      • Preview, Test, and Validate Your Journey
    • Journey Builder Campaigns
      • Plan Your Journey Campaign
      • Prepare the Entry Source
      • Build a Journey Campaign
      • Test and Launch a Journey Campaign
    • Path Optimizer in Journey Builder
      • Experiment with Your Customer Journeys
      • Create a Path Optimizer Activity
    • Journey Campaign Analytics and Optimization
      • Measure Journey Campaign Performance
      • Optimize Customer Journeys with Versions
      • Organize Your Journeys with Tags and Folders
    • Advanced Customer Journeys
      • Determine the Goal of Your Journey
      • Build Effective Opt-in and Welcome Campaigns
      • Create a Compelling Engagement Campaign
      • Gather Customer Feedback with a Survey Journey
    • Custom Activities in Journey Builder
      • Define Your Custom Activity
      • Develop Your Custom Activity
      • Troubleshoot Your Custom Activity