Master Brand Tone of Voice for Copywriting and Marketing Success

If you’re looking to improve your branding by maintaining a consistent brand voice, while flexing your tone appropriately for different audiences and platforms, this class is for you.

No sound needed! Give your headphones a break and enjoy accurate captions and fully visual walkthroughs.

This class shows you how to write in a consistent brand voice by exploring the most common voice characteristics, how to express them in your writing and how to combine them effectively.

It also covers how to adapt your tone in different situations – on social media and in digital marketing for example.

You’ll learn:

• What voice and tone are and how they relate to brand and marketing
• Copywriting techniques to help you write with clarity and warmth
• Top tips for making your copy sound more knowledgeable and positive
• Low-risk ways to introduce humour into your business writing
• Simple, practical ways to flex your tone for different audiences and platforms.

These skills will make your marketing communications more consistent and effective and help you reach your engagement and conversion targets.

This class is for you if you:

• Work for a company that has brand guidelines for tone of voice that you need to follow
• Write web copy, social media posts, letters or emails
• Work in a communications, marketing, PR or customer service team
• Want to maintain a consistent voice across web, print and social media.

The skills you’ll learn in this class are highly transferable. You’ll find them useful outside work too - especially if you use social media, you’re a blogger or you have a side-hustle.

BRAND AND VOICE GUIDES

Below are links to the different brand and voice guidelines I talk about during the class. These are great to dip into to see how different brands interpret their voice and tone principles.

Understand Tone of Voice – Shopify
Write with a Clear Voice – Uber
Write with a Warm Voice – Virgin Mobile
Write with a Knowledgeable Voice – Shopify
Write with a Positive Voice – Airbnb
Write with a Humorous Voice – Mailchimp
Flex your Tone - Salesforce

TOOLS AND RESOURCES

Here are the various free online tools and resources I recommend in the different lessons. Do you have your own recommendation? Let me know in the ‘Discussion’ tab.

Tone of Voice in Action Cheat Sheet (to help you with your class project)

Write with a Clear Voice – Hemingway Editor (make your writing bold and clear)
Write with a Warm Voice – Otter (transcribe your voice into text)
Write with a Knowledgeable Voice – Hubspot Case Study Guide (write a compelling case study)
Write with a Positive Voice – PASO formula (Pain, Agitate, Solve, Outcome)
Write with a Humorous Voice – CoSchedule Headline Analyzer (check your headlines)
Flex Your Tone – Buffer Persona Guide (create audience personas)
Next Steps - Ultimate Copywriting Formula Guide

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