Overview
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Learn how to market and promote your next event.
Syllabus
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Introduction
- Successfully market your events
- An introduction to event marketing
- Types of events
- The three stages of event marketing
- Writing an event marketing plan
- What resources do you need for marketing an event?
- Branding for your event
- Key messages for delegates
- What content do you need to create for marketing your event?
- Advertising and PR
- Direct mail and door drops
- Telephone and mobile (SMS)
- LinkedIn and Google+
- Facebook and Instagram
- Next steps
