Overview
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Learn to communicate and develop an idea through brainstorming and sketching.
Syllabus
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Introduction
- Welcome
- The importance of the original idea
- What is concepting?
- Demystifying "the process" in the creative process
- Working with clients
- Defining the project
- Defining the project obstacles
- Doing your research
- Avoiding the pitfalls of mediocrity
- What is a concept plan overview?
- Using storytelling to determine core values
- Using questions to distill the core values
- Determining core values
- Using the free-association process
- Starting with seed phrases
- Using the power of collaboration to increase ideas
- Honing your ideas
- Reviewing your descriptive words and sketches to find the best ideas
- Experimenting with your ideas
- Maintaining a diversity of ideas
- Using search engines to fuel ideas
- The rough concept retrospect
- Defining the rough sketch
- Visually defining your ideas
- The strength of iteration
- What is 180-degree thinking?
- Demonstrating the approach
- Defining the revised sketch
- Demonstrating the approach
- The importance of exploring variation (perspective, media selection, and stylistic approaches)
- Defining the refined sketch
- Demonstrating the concern for detail
- Revealing the final concept "comp" solution
- Reflecting on the process path
