Marketing Tools: Social Media

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Free Online Course: Marketing Tools: Social Media provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing Tools: Social Media is taught by Anson Alexander.

Overview
  • Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.

Syllabus
  • Introduction

    • Discover the social media tools you need
    • What to look for in social media tools
    1. Utilizing Built-In Social Media Tools
    • Build custom ad audiences with Facebook Business Suite
    • Use Twitter Analytics to evaluate the success of your tweets
    • Utilizing Facebook and Instagram Messenger
    • Post long-form video content on Instagram with IGTV
    2. Multipurpose Social Media Management Suites
    • Discover the value of Hootsuite
    • Explore the top features of Sprout Social
    • Manage social posts with Buffer
    • Optimize your social presence with Semrush
    3. Social Media Automation Tools
    • Improve your reach on Instagram with Kicksta
    • Easily schedule Instagram posts with Later
    • Automate evergreen social posts with Meet Edgar
    • Implement a Facebook Messenger bot with MobileMonkey
    4. Content Discovery and Design
    • Curate content with Feedly
    • Discover effective content with BuzzSumo
    • Create images and videos with Canva
    • Create gifs with GIPHY
    5. Social Media Analytics Tools
    • Review detailed YouTube analytics with TubeBuddy
    • Measure the success of your posts with Sendible
    • Review detailed analytics for Instagram with Tailwind
    Conclusion
    • Next steps