Overview
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Learn all about marketing to the largest buying segment in the economy—millennials.
Syllabus
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Introduction
- Welcome
- Who are millennials?
- Debunking millennial stereotypes
- Millennial micro markets
- Millennials are the catalyst for change
- What do millennials value?
- Marketing tactics that impact and influence millennials
- How to attract millennials to your next event
- Top marketing trends this year
- The power of content marketing
- Content marketing five-step framework
- Eight important content metrics to track
- How to repurpose your content like a boss
- Defining your signature traffic builder
- The 411 on native ads and user-generated content (UGC)
- Kickstart UGC with a social media contest
- The influencer evolution
- Finding the right influencers for your brand
- The top five ways to compensate influencers
- Using influencers to grow your brand presence
- Four ways to measure influencer marketing ROI
- Social media marketing fundamentals
- How to create a social media content calendar
- Social media tips to increase lead generation
- Next steps
