Overview
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Develop advanced skills in Google Analytics 4 (GA4). Explore the full power of the most widely used web analytics service in the world.
Syllabus
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Introduction
- Advanced Google Analytics: Diving deep in GA4
- What you should know
- Surveying advanced GA4 property settings
- Building data streams in GA4
- Implementing data filters in GA4
- Using GA4 with single-page applications
- Working with automatically captured events in GA4
- Adding new events to GA4
- Using event parameters effectively in GA4
- Creating and modifying events in GA4
- Using the debug view in GA4
- Configuring conversion events in GA4
- Using custom dimensions and metrics in GA4
- Tracking users and implementing user ID tracking in GA4
- Building audiences in GA4
- Using audience triggers in GA4
- Getting around the explorations interface
- Creating a funnel exploration in GA4
- Creating a path exploration in GA4
- Creating a segment overlap exploration in GA4
- Creating a user explorer exploration in GA4
- Creating a cohort exploration in GA4
- Creating a user lifetime exploration in GA4
- Importing data into GA4
- Using the Measurement Protocol in GA4
- Using analytics intelligence and insights in GA4
- Implementing ecommerce tracking
- Attribution modeling in GA4
- Cross-domain tracking in GA4
- Product linking in GA4
- Keeping current on features and functionality as GA4 evolves
