Overview
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Marketing is for humans—not machines. Find out how to put your marketing campaigns back in touch with the people that buy your products and services.
Syllabus
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Marketing Tips
- Overview of marketing strategies
- Understanding the marketing audience
- Rational vs. emotional marketing strategies
- Understanding emotional resonance
- Empathy in marketing
- Exploring how the five senses influence us
- The importance of honesty in marketing
- Introducing the concept of story in marketing
- Exploring the structure of story
- Looking at the structure of story as a pyramid
- Tips for creating a story in your marketing
- Understanding the implication of a message
- Creating a context shift through marketing
