Marketing on Instagram

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Free Online Course: Marketing on Instagram provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing on Instagram is taught by Anson Alexander.

Overview
  • Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.

Syllabus
  • Introduction

    • Marketing your business on Instagram
    1. Get Started Marketing on Instagram
    • Instagram marketing opportunities
    • Built-in tools for marketing
    • Convert to an Instagram professional account
    • Tour the Instagram user interface
    2. Develop a Marketing Strategy for Instagram
    • Examples of business success on Instagram
    • Content ideas and strategies for Instagram
    • Research your competition on Instagram
    • Develop a posting schedule for Instagram
    • Review advertising opportunities on Instagram
    3. Implement Your Instagram Marketing Campaign
    • Optimize your Instagram profile
    • Upload photos and videos to Instagram
    • Marketing with Instagram Reels
    • Interact with the community on Instagram
    • Review Instagram activity
    • Modify Instagram settings
    4. Marketing with Instagram Stories
    • Create Instagram stories
    • Use Instagram stories efficiently
    • Content ideas for Instagram stories
    5. Fine-Tune Your Instagram Content
    • Create a unique style on Instagram
    • Utilize hashtags on Instagram
    • Leverage location tagging on Instagram
    • Run polls and ask questions on Instagram
    • Using Instagram Shopping posts
    6. Additional Considerations for Marketing on Instagram
    • Using Instagram on a PC
    • Embedding Instagram photos into websites
    • Review Instagram Insights
    • Be aware of Instagram bot accounts
    Conclusion
    • Additional resources for marketing on Instagram