Overview
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Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
Syllabus
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Introduction
- Get to know the power of Facebook
- Who is this course meant for?
- Why your business should be on Facebook
- Understand how Facebook pages work
- How to create a Facebook page
- Add a logo and cover photo
- Add a call-to-action button
- Choose a username for your Facebook page
- Modify page settings
- Posting best practices
- Invite friends to like your page
- Add a Facebook share button to your website
- Post an update on your page
- How to pin posts on your page
- How to schedule Facebook posts
- How to create a Facebook event
- Page recommendations and reviews
- Facebook Live
- Facebook stories
- Add page admins
- Facebook Inbox
- Set up an offer
- Understand Facebook Insights
- View your Facebook Insights reports
- Continue growing your business on Facebook
