Overview
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Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
Syllabus
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Introduction
- Marketing is a powerful tool for business
- Marketing in an organization
- Understanding the planning process
- Assembling the team
- Creating the marketing plan
- Focusing on your core business
- Determining your marketing plan's scope
- Researching the competition
- Analyzing your products
- Analyzing your customers
- Segmenting your customers
- Targeting your customers
- Positioning your message
- Creating the right products and services
- Setting prices
- Communicating price
- Setting promotional objectives
- Sending your promotional message
- Understanding distribution channels
- Measuring results
- Aligning the organization
- Next steps
