Overview
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Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.
Syllabus
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Introduction
- Responding to marketing challenges
- The bandwagon effect
- The need for information
- Sharing important information
- Shifting mindsets and goals
- Marketing to the new consumer
- Trends to attach to
- Needs-gap optimization
- Continue or pause
- Are you being opportunistic?
- Cutting costs
- Trust is central
- Slow down
- Fast prioritization
- Developing a strategy team
- Marketing in the face of uncertainty
