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Success or failure? The future of your organization today depends on how well it can adapt to and leverage disruptive technologies and business models.
Take the next step in your career and add business knowledge to your technical skills to reach a leading position in your company using an entrepreneurial mindset.
This MicroMasters program enables you to do just that – to deal with disruptive change in the marketplace and take advantage of the shifting landscape to benefit your organization.
By combining elements from innovation, entrepreneurship, and strategy research, this program will show you how to use a standard toolkit to judge and assess real life cases and learn using a practice-oriented approach.
You will be guided through the innovation process from ideation to implementation, will explore the typical creation process of a new venture and will learn more about the differences between entrepreneurial and managerial thought patterns. As a final part of the program, you’ll learn strategic management concepts – so your organization can be ahead of the curve and not be victim to disruption.
To succeed in the program, you need to have basic mathematical knowledge and a general interest in business to succeed in the program.
The program is designed by RWTH Aachen University, one of the leading universities in Germany working at the intersection of technology and management. You’ll learn from leading entrepreneurship and innovation experts such as Malte Brettel, who was named the #1 Professor of Entrepreneurship in Germany.
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Courses under this program:
Course 1: Managing Disruptive ChangeGet yourself and your company ready to face disruptive trends in your industry – be ahead of the wave, don’t get buried underneath.
Course 2: Customer-Centric InnovationLearn to take on competition by creating successful and innovative ideas for your business through a thorough understanding of your customers’ needs.
Course 3: Innovation and Creativity ManagementTurn ideas into successful products and services by learning how to drive innovation and creativity in your company.
Course 4: Thinking & Acting like an EntrepreneurDiscover the entrepreneur inside of you – learn what it takes to turn an idea into a real business and how to put this approach to use within your own company.
Course 5: Strategic Management: From Intuition to InsightHelp your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Course 6: Strategic Management: From Insight to DecisionHelp your organization survive, drive, and thrive on fundamental technological changes in your industry with this strategic management course.