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Manage Your Marketing Cloud Account

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Free Online Course: Manage Your Marketing Cloud Account provided by Trailhead is a comprehensive online course, which lasts for 3-4 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
3-4 hours worth of material
Self Paced
Overview

  • Ensure your Marketing Cloud account is operating efficiently.

    • Review your account setup, risk factors, and data hygiene for peak sending performance.
    • Discover the ways to send an email in Marketing Cloud.
    • Optimize your data and content to send Marketing Cloud emails faster.
    • Ensure email delivery using sender authentication, Reply Mail Management, and more.
    • Find and maintain contact records in Marketing Cloud.
    • Learn how and when to delete contacts in Marketing Cloud.
    • Create send logging data extensions to capture detailed information about your sends.

Syllabus

    • Marketing Cloud Account Optimization
      • Audit Your Account
      • Clean Your Data
    • Marketing Cloud Send Methods: Quick Look
      • Choose Your Send Method
    • Email Send Speed Optimization
      • Measure Send Speed
      • Analyze Audience Data
      • Review Content Complexity
      • Test Send Improvements
    • Send Management in Marketing Cloud
      • Get to Know the Sender Authentication Package
      • Set Up Reply Mail Management
      • Create Sender Profiles, Delivery Profiles, and Send Classifications
      • Build Your IP Reputation
    • Contact Management Solutions
      • Locate Your Contacts
      • Evaluate Your Contacts
      • Keep Your Contacts Clean
    • Contact Deletion in Marketing Cloud
      • Determine When and Where to Delete Contacts
      • Delete Contacts in Contact Builder
      • Delete Contacts with the REST API
      • Follow Best Practices for Deleting Contacts
    • Marketing Cloud Send Logging
      • Plan for Send Logging
      • Create the Send Log
      • Maintain the Send Log

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