Manage customer engagement and shopping experience in Dynamics 365 Commerce

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Free Online Course: Manage customer engagement and shopping experience in Dynamics 365 Commerce provided by Microsoft Learn is a comprehensive online course, which lasts for 4-5 hours worth of material. The course is taught in English and is free of charge.

Overview
    • Module 1: The goal of any retail business is to increase sales, while also increasing customer satisfaction with the retailer’s brand.
    • In this module, you will:

      • Understand the concepts of loyalty management.
      • Learn how to configure loyalty programs.
      • Learn about affiliations.
      • Learn about gift cards.
    • Module 2: Product discovery in Dynamics 365 Commerce is a quick and simple way for a retail customer to discover products by browsing through categories and using search and filtering.
    • In this module, you will:

      • Learn about product discovery and its benefits.
      • Learn about the types of product discovery.
    • Module 3: Ratings and reviews help customers learn about products before they make a purchase decision by showing them what other customers think about those products. Ratings and reviews can also serve as a feedback mechanism that retailers can use to improve the quality of a product and therefore increase sales.
    • In this module, you will:

      • Learn how to manage, configure, and sync ratings and reviews in Dynamics 365 Commerce.
      • Learn how to consume product ratings to help with customer interaction.
    • Module 4: Product recommendations is a customer shopping feature in Dynamics 365 Commerce. The recommendations are based on the purchase trends of other customers in online and brick-and-mortar stores. Purchase trends are analyzed by using artificial intelligence and machine learning, which help Commerce provide different types of relevant product recommendations.
    • In this module, you will:

      • Learn how to enable and work with product recommendations.
      • Learn about machine learning recommendations and recommendation lists and parameters.
    • Module 5: Clienteling empowers sales associates to become trusted advisors and establish long-term relationships with their customers.
    • In this module, you will:

      • Learn about the clienteling solution in Dynamics 365 Commerce.
      • Learn about the purpose of assisted selling.
      • Learn the benefits of using Dynamics 365 Customer Insights with clienteling.

Syllabus
    • Module 1: Manage customer engagement in Dynamics 365 Commerce
      • Introduction
      • Loyalty management
      • Affiliations
      • Gift cards
      • Exercises - Manage customer engagement in Commerce
      • Check your knowledge
      • Summary
    • Module 2: Product discovery in Dynamics 365 Commerce
      • Introduction
      • Types of product discovery
      • Check your knowledge
      • Summary
    • Module 3: Work with ratings and reviews in Dynamics 365 Commerce
      • Introduction
      • Manage ratings and reviews
      • Consume product ratings in omnichannel
      • Exercise - Sync product ratings
      • Exercise - Respond to a review
      • Exercise - Delete a review
      • Check your knowledge
      • Summary
    • Module 4: Work with product recommendations in Dynamics 365 Commerce
      • Introduction
      • Types of product recommendations
      • Shop similar looks
      • Enable product recommendations
      • Exercises
      • Check your knowledge
      • Summary
    • Module 5: Manage clienteling in Dynamics 365 Commerce
      • Introduction
      • Assisted selling
      • Client Book
      • Activities and notes
      • Use Customer Insights
      • Check your knowledge
      • Summary