LinkedIn Profiles for Social Business Success

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Free Online Course: LinkedIn Profiles for Social Business Success provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. LinkedIn Profiles for Social Business Success is taught by Bert Verdonck.

Overview
  • Learn about crafting a winning profile from a LinkedIn expert. Learn how to align your personal and professional branding, present your results instead of your resume, and more.

Syllabus
  • Introduction

    • Welcome
    • What you should know
    • Exercise files
    1. Get Started with the Essentials
    • Why you need a professional profile now
    • Enter your name and alternatives on LinkedIn
    • Choose a professional profile picture
    • Upgrade your professional LinkedIn headline
    • Add your location and industry on LinkedIn
    2. Your Contact Information
    • Share how you want to be contacted on LinkedIn
    • Add external websites and accounts to your profile
    3. Your Summary
    • Align your personal, professional, and corporate branding
    • Use videos to stand out on LinkedIn
    4. Your Experience
    • Present your results, not your résumé
    • Enhance your prior experience
    • Use rich media to share your experience
    5. Create Your Own Brand
    • Make the most of your professional honors
    • Add projects to showcase your work
    • Publish content on LinkedIn
    • Add value on LinkedIn with free tips and advice
    6. Skills and Recommendations
    • Select the skills you want to be endorsed for
    • How to come highly recommended on LinkedIn
    7. Your Education
    • Make your education relevant in a changing economy
    • Add certifications and courses to your profile
    8. Make the Most of Your Personality
    • Add personal touches to your LinkedIn profile
    • Include volunteer work to boost engagement
    9. Extra Strategies to Stand Out
    • Maximize keywords on your profile
    • Engage with others using LinkedIn Groups
    • Follow the leaders most influential to your career
    • Control your visibility using privacy settings
    • Tips for using the mobile app and more
    Next Steps
    • Create an action plan to update your profile
    • Communicate changes with your LinkedIn network