Overview
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Learn about crafting a winning profile from a LinkedIn expert. Learn how to align your personal and professional branding, present your results instead of your resume, and more.
Syllabus
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Introduction
- Welcome
- What you should know
- Exercise files
- Why you need a professional profile now
- Enter your name and alternatives on LinkedIn
- Choose a professional profile picture
- Upgrade your professional LinkedIn headline
- Add your location and industry on LinkedIn
- Share how you want to be contacted on LinkedIn
- Add external websites and accounts to your profile
- Align your personal, professional, and corporate branding
- Use videos to stand out on LinkedIn
- Present your results, not your résumé
- Enhance your prior experience
- Use rich media to share your experience
- Make the most of your professional honors
- Add projects to showcase your work
- Publish content on LinkedIn
- Add value on LinkedIn with free tips and advice
- Select the skills you want to be endorsed for
- How to come highly recommended on LinkedIn
- Make your education relevant in a changing economy
- Add certifications and courses to your profile
- Add personal touches to your LinkedIn profile
- Include volunteer work to boost engagement
- Maximize keywords on your profile
- Engage with others using LinkedIn Groups
- Follow the leaders most influential to your career
- Control your visibility using privacy settings
- Tips for using the mobile app and more
- Create an action plan to update your profile
- Communicate changes with your LinkedIn network
