Overview
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Learn how to drive traffic to your website and products using pay-per-click (PPC) advertising with Google Ads.
Syllabus
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Introduction
- Grow your business with PPC
- What is PPC marketing?
- Where does PPC fit in the funnel?
- Is PPC right for your business?
- Understand your target audience
- Distinguish PPC, SEO, and programmatic
- How to do keyword research
- Pick the right keywords
- Keyword organization
- Keyword match type
- What are negative keywords
- Write ad copy that sells
- PPC campaign goals
- PPC campaign settings
- PPC campaign structure
- Conversion tracking for PPC campaigns
- Using a search query report (SQR)
- Cost per click (CPC) and bid management
- Google Ads Editor for PPC campaigns
- Continue learning about PPC
